Humans can live on fast food their entire lives, however the quality of life in regards to health & longevity will be affected by these poor eating habits. Kibble is fast food for your dog. Feeding raw has been shown to improve multiple facets of a dog's overall well-being such as improved digestion, better weight control, stronger immune systems, cleaner teeth, healthier skin & coats, smaller & firmer stools, reduction in allergies & so much more! The food you feed your dog has a major impact on their life, choose wisely!